Not sure how this one escaped me, because I pretty much live in forrester.com, but Forrester has updated their Social Technographics hierarchy and added a new profile - Conversationalists. More engaged than those who simply rate or comment, but not as focused on content creation as bloggers or podcasters, Conversationalists are characterized as those who update their Facebook status or post to Twitter at least once per week.
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I'm an ad agency suit, new skool crafter and indie rock nerd. Sometimes (not often) I turn off the computer, go outside and play.
