"The idea of creating a TV spot and then making that spot into an online or Facebook strategy “does not exist anymore. That is not relevant whatsoever,"
Bonin Bough, global director-digital and social media for PepsiCo (via AdvertisingAge)
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I'm an ad agency suit, new skool crafter and indie rock nerd. Sometimes (not often) I turn off the computer, go outside and play.
